Our Work

Explore our projects.

Founded on the belief that aligned brands and cultures drive exceptional business growth and success.

Our Story Brand & HR Audit

Creating a standout FR workwear brand for the US market

Brand

Dovetail created Fireball Safety Workwear’s brand identity for the US market, focused on flame resistant workwear a modern Shopify site & digital strategy.

Event Management

Employee Retention

Employee Attraction

Digital Marketing

Creative Content

VDELLI Entertainment: From band page to full-service entertainment platform

VDELLI Entertainment’s old site couldn’t support multiple bands, merchandise, or bookings. Dovetail rebuilt the brand and website, creating a clear, scalable platform that showcases bands, sells merch, hosts bookings, and delivers an engaging experience for fans and staff alike.

Supercharged Workwear Branding

Dovetail designed Flamesafe Workwear website to generate distributor leads by rewriting copy optimising SEO & launching a fast and strategic Webflow build.

Brand Identity and Web Design for Growth

Dovetail created a bold new identity and web platform for Global Packaging with fresh visuals, a sustainable palette, and an easy-to-manage site for sales.

Website and Brand Identity for a Trusted Local Brand

Engaging a multi-generational

Australian Service Excellence Awards - Gold Coast

CSIA ASEA Gold Coast’s awards event came to life with a sharp facet-inspired identity, refined production elements and an engaging experience for attendees

A bold new identity for a heritage-inspired brewery

Goldfields Brewery’s identity blends heritage and fun, creating a standout craft beer brand that has quickly become a local favourite.

A new digital home for sustainable packaging

Chefmaster's website redesign brought a fresh, user-friendly e-commerce experience that increased sales and showcased their eco-friendly custom printing services, positioning them as a market leader.

Celebrating 60 Years with record-breaking industry event

Explore the VicParks Conference by Dovetail: innovative event design, immersive attendee experience and dynamic sponsorship activations that drive results.

A bold new brand identity for your super partner

IFS’s rebrand modernised its identity, strengthened its market position, and reinforced its reputation as a leading superannuation partner.

A bold new identity for sustainable packaging

Chefmaster’s brand identity refresh modernised its image, reinforced sustainability, and positioned the company for long-term growth.

Reid Stockfeeds - 40th Anniversary Event

Reid Stockfeeds’ 40th Anniversary event was strategically designed by Dovetail to honour its legacy, celebrate growth, and reinforce its brand excellence.

A standout industry gathering for Australia’s only travel co-operative

Discover how ATAC Future Focus Gold Coast brought together travel professionals for insight, networking and celebration on Australia’s vibrant Gold Coast.

Challenge, Change & Celebration: CAFBA’s Annual Conference Returns with Impact

Discover how we helped CAFBA transform the 2024 NBFA into a sold-out celebration of excellence at the Ritz-Carlton Melbourne—complete with custom AV, lighting and event branding.

Industrial Company Website Homepage on Screen

A brand built to lead: Bluechip’s identity, strategy & digital edge

Dovetail revamps Bluechip Industrial Services' identity with a modern logo, dynamic graphics, and digital assets reflecting strength and forward momentum.

A seamless online experience for industry super partners

IFS’s new website improved user experience, enhanced brand positioning, and reduced costs, creating a stronger digital presence.

An employee handbook that talks like we do

Dovetail created a people‑first handbook for Esencia Wealth that blends brand tone, policy clarity, and culture support to empower staff from day one.

ATAC - Future Focus Canberra

Discover ATAC Future Focus Canberra an immersive conference experience designed to drive engagement, innovation and connection within the travel industry.

Bringing prestige and energy to the finance industry’s night of nights

See how we helped CAFBA deliver an unforgettable NBFA 2023 in Sydney, complete with branding, custom AV, and social-ready assets to spotlight every moment.

Singapore reimagined

The Traveller’s digital-first brochure has redefined how Singapore is marketed—more engaging, cost-effective, and sustainable than ever before.

Re-Thinking Retirement Living in WA

Explore how CORE Refurbishments reimagined retirement living through a brand identity refresh, web design and market repositioning in Western Australia.

Woman Receiving an Award

Recognising employees and top performers with Grunter Awards

Dovetail reimagined Reid Stockfeeds Christmas Brunch and Grunter Awards as a strategic experience with engaging visuals, recognition, and team connection.

Celebrating 25 Years of Customer Service Excellence

Experience CSIA’s 25th‑year celebration: a star‑filled gala, custom animations and full event production created to elevate the service excellence brand.

Challenge, Change & Celebration: CAFBA’s Annual Conference Returns with Impact

Dovetail elevated CAFBA’s 2022 national finance broker awards with a bold theme dynamic visuals and seamless event design to celebrate industry excellence.

Rebranding an iconic Australia Goldfields hotel

The CLUB Hotel’s rebrand blends heritage and modern hospitality, positioning it as the premier destination in Southern Cross.

Helping bricklaying businesses lay the right foundations

Explore how The Brick Business HR revamp delivers a streamlined employee experience, culture‑driven design and clear internal communications for growth.

Creating an innovative brand for a critical minerals leader

NIMY Resources’ new brand identity and digital presence helped secure rapid pre-IPO investment, positioning it as a key player in Australia’s nickel exploration industry.

A trusted family brand built for the agricultural industry

Reid Stockfeeds’ modernised brand identity builds on its 37+ year heritage, empowering the “REID” name with a bold, adaptable logo that reinforces trust and competitiveness.

Financial branding built on trust, stability, and opportunity

NRB Investments’ new brand identity conveys trust, stability, and financial opportunity, reinforcing its position as a leading finance and investment group.

How we created a Zero Cyanide Gold mining brand

A refreshed brand identity showcasing NuFortune’s zero-cyanide mining innovation with clean, modern visuals that signal safety, sustainability and trust.

A distinct identity for a thought leader in natural health

MetaVate’s new brand identity and website establish it as a thought leader in natural health, ensuring clarity, credibility, and engagement.

Building a better people experience, from the factory floor up

Dovetail improved Plascorps' internal experience by redesigning HR documents, creating a welcome pack, performance tools & newsletter to boost engagement.

A high-energy industry event in the heart of Brisbane

Discover how ATAC’s Future Focus Brisbane event delivers game‑changing insights, elite networking and high‑energy experiences to fuel travel agency growth.

A custom digital solution for travel agent success

Dovetail built ATAC 360 a custom intranet and enterprise website giving seamless access to travel tools, partner updates, analytics and intuitive design.

A groundbreaking brand for sustainable gold mining

See how Dovetail crafted a bold brand identity for Clean Mining, highlighting cyanide‑free gold, a unique blue‑orange palette and sustainability at its core.

A bold brand for a data-driven airline analytics leader

Airline Metrics’ new brand identity and website reinforce its role as a leader in airline data analytics, making complex data clear, actionable, and profitable.

A fresh identity for a premium travel experience

Dovetail crafts ANZ Tourism's bold brand identity with icons for Australia New Zealand and India vibrant colours and a modern website that inspires travel.

A glamorous brand refresh for the ultimate vintage experience

Dovetail shapes Vintage Illusions brand identity with glamorous Roaring 20s visual design elegant typography and graphics that bring vintage charm to life.

Creating a Culture of Commitment at Havenhall

Explore Havenhall’s employee engagement survey to gather insights, boost workplace satisfaction, and strengthen culture with actionable feedback for teams.

Options Optometrists finds choice

Explore the Options Optometrists brand identity by creating a fresh visual system clear messaging and a cohesive look to connect with patients effectively.

A refreshed travel brand helping travellers experience more

See how HolidayXP’s brand refresh delivers a bold visual system, campaign-ready messaging and a standout “Experience More” promise to fuel franchise growth.

Let’s create something incredible.

Your brand has a story to tell, and your culture brings it to life. At Dovetail, we align these elements to create something meaningful, something that connects, inspires, and drives real growth. We’re here to bring your vision to life.