Our Work

Explore our projects.

Founded on the belief that aligned brands and cultures drive exceptional business growth and success.

Our Story Brand & HR Audit

Creating a standout FR workwear brand for the US market

Brand

Discover how we helped Fireball Safety Workwear launch a bold new FR brand with a Shopify store, Google Ads, and digital strategy - now supplying teams across high-risk industries.

Event Management

Employee Retention

Employee Attraction

Digital Marketing

Creative Content

A new digital home for sustainable packaging

Chefmaster's website redesign brought a fresh, user-friendly e-commerce experience that increased sales and showcased their eco-friendly custom printing services, positioning them as a market leader.

Celebrating 60 Years with record-breaking industry event

To mark 60 years of VicParks, Dovetail created a record-breaking conference at GMHBA Stadium that elevated the brand, delighted sponsors, and brought the Victorian caravan park community together in style. From dynamic expo zones to a fully themed gala dinner, every detail was built to engage, impress, and deliver results.

A bold new brand identity for your super partner

IFS’s rebrand modernised its identity, strengthened its market position, and reinforced its reputation as a leading superannuation partner.

A bold new identity for sustainable packaging

Chefmaster’s brand identity refresh modernised its image, reinforced sustainability, and positioned the company for long-term growth.

A standout industry gathering for Australia’s only travel co-operative

ATAC teamed up with Dovetail to deliver its most successful Future Focus conference yet. Held on the Gold Coast, the three-day event featured standout speakers, unique local experiences, and a high-energy gala dinner. With record sponsorship and seamless execution, it set a new benchmark for Australia’s only travel industry co-operative.

A brand built to lead: Bluechip’s identity, strategy & digital edge

Freshly separated from its sister company, Bluechip Industrial Services needed a clear identity and market presence. We delivered more than just branding - we helped spark a second business, build out a full visual system, and roll out a digital presence that gives BIS the standout edge it needed.

Turning the finance industry’s biggest awards night into a spectacle of excellence

Discover how we helped CAFBA transform the 2024 NBFA into a sold-out celebration of excellence at the Ritz-Carlton Melbourne—complete with custom AV, lighting and event branding.

A seamless online experience for industry super partners

IFS’s new website improved user experience, enhanced brand positioning, and reduced costs, creating a stronger digital presence.

An employee handbook that talks like we do

Esencia Wealth wanted more than policies - they wanted a people-first handbook that reflected who they are. We crafted a complete HR manual with the right tone, structure, and design to support their team for the long term.

Australian Service Excellence Awards - Gold Coast

CSIA’s biggest awards night went north and Dovetail delivered a polished, unforgettable experience on the Gold Coast. From animated visuals to custom slide decks and a 10-metre media wall, this show celebrated service with style.

Bringing prestige and energy to the finance industry’s night of nights

See how we helped CAFBA deliver an unforgettable NBFA 2023 in Sydney, complete with branding, custom AV, and social-ready assets to spotlight every moment.

Singapore reimagined

The Traveller’s digital-first brochure has redefined how Singapore is marketed—more engaging, cost-effective, and sustainable than ever before.

A bold new identity for a heritage-inspired brewery

Goldfields Brewery’s identity blends heritage and fun, creating a standout craft beer brand that has quickly become a local favourite.

Recognising employees and top performers with Grunter Awards

The Reid Stockfeeds Christmas Party was reimagined to be more than a celebration - it became a strategic platform for engagement. From entertainment to recognition to sponsor integration, every element worked together to elevate the experience and reflect the values of a people-first business.

Celebrating 25 Years of Customer Service Excellence

A silver-studded celebration for 25 years of service excellence. Dovetail helped CSIA transform the ASEAs into a dynamic, high-production gala event - with stars in the sky, on the screen, and across the customer service industry.

Challenge, Change & Celebration: CAFBA’s Annual Conference Returns with Impact

Returning to a live format for the first time in two years, CAFBA’s 2022 Annual Conference needed to land with impact. With a unified theme, smart visuals, and thoughtful execution across both the daytime program and evening gala, Dovetail delivered an experience that reinforced CAFBA’s leadership in the finance industry.

Rebranding an iconic Australia Goldfields hotel

The CLUB Hotel’s rebrand blends heritage and modern hospitality, positioning it as the premier destination in Southern Cross.

Helping bricklaying businesses lay the right foundations

Dovetail partnered with The Brick Business to simplify HR for small construction businesses. By creating two custom HR information packs—one for employers, one for employees - we helped remove the guesswork from hiring, onboarding, and staying compliant.

Creating an innovative brand for a critical minerals leader

NIMY Resources’ new brand identity and digital presence helped secure rapid pre-IPO investment, positioning it as a key player in Australia’s nickel exploration industry.

A trusted family brand built for the agricultural industry

Reid Stockfeeds’ modernised brand identity builds on its 37+ year heritage, empowering the “REID” name with a bold, adaptable logo that reinforces trust and competitiveness.

Financial branding built on trust, stability, and opportunity

NRB Investments’ new brand identity conveys trust, stability, and financial opportunity, reinforcing its position as a leading finance and investment group.

How we created a Zero Cyanide Gold mining brand

NuFortune Gold needed more than a logo - they needed a brand that would set them apart in a saturated market. Our strategy combined brand clarity with environmental credibility to reposition NuFortune as Australia's first clean gold producer. The result: a standout identity built for growth, investment, and the future of sustainable mining.

A distinct identity for a thought leader in natural health

MetaVate’s new brand identity and website establish it as a thought leader in natural health, ensuring clarity, credibility, and engagement.

Building a better people experience, from the factory floor up

For over 60 years, Plascorp has delivered tailored industrial solutions to Australian industries. With Dovetail’s help, they’ve now brought the same level of customisation and clarity to their employee experience. A full HR overhaul and new communications tools have created a more connected, confident and values-led workplace.

A high-energy industry event in the heart of Brisbane

Future Focus Brisbane delivered a record-breaking ATAC Conference, blending business insights, networking, and world-class entertainment—all while establishing Brisbane as a premier event destination.

A custom digital solution for travel agent success

ATAC360 delivers a powerful digital solution for ATAC members, enhancing communication, efficiency, and industry engagement while positioning ATAC as a leader in the competitive travel sector.

A groundbreaking brand for sustainable gold mining

Clean Mining’s new brand identity and global launch positioned it as the leader in sustainable gold mining, earning international recognition and driving industry-wide change.

A bold brand for a data-driven airline analytics leader

Airline Metrics’ new brand identity and website reinforce its role as a leader in airline data analytics, making complex data clear, actionable, and profitable.

A fresh identity for a premium travel experience

ANZ Tourism’s brand identity and website capture the essence of exclusive, high-quality travel, creating a strong market presence and driving increased customer engagement.

A glamorous brand refresh for the ultimate vintage experience

Vintage Illusion’s refreshed brand identity and website bring the glamour of the Roaring ‘20s to life, creating a seamless, stylish experience for vintage event enthusiasts.

Creating a Culture of Commitment at Havenhall

A highly engaged workforce is key to Havenhall’s growth and they now have the data and actions to prove it. Through honest feedback, a strong response rate and clear communication, the business has been able to build on what’s working and take action on what’s not.

Options Optometrists finds choice

Dovetail redefined Options Optometrists brand identity, by emphasising customer choice and customisation. The rebrand has successfully set the company apart from its competitors and positioned it for national expansion.

A refreshed travel brand helping travellers experience more

HolidayXP’s brand refresh strengthens its identity, reinforcing its promise to deliver unique travel experiences while supporting business growth and franchise expansion.

Let’s create something incredible.

Your brand has a story to tell, and your culture brings it to life. At Dovetail, we align these elements to create something meaningful—something that connects, inspires, and drives real growth - we’re here to bring your vision to life.