NIMY Resources

Brand Identity for NIMY Resources

Brand

The Objective

NIMY Resources is a responsible, community-focused Nickel-Sulphide explorer with access to one of Australia’s largest untapped district-scale nickel belts. At 1,761 sq km, the discovery is the most significant in over 40 years, playing a crucial role in the global renewable energy market.

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Nickel-Sulphide is a key mineral in battery manufacturing, used in electric vehicles, solar storage, and aerospace technology. To attract pre-IPO investment ahead of its Australian Stock Exchange (ASX) listing (NIM) in late 2021, NIMY needed a strong brand identity, compelling corporate materials, and a digital presence that positioned it as a leader in nickel exploration.

The Solution

Dovetail developed a comprehensive brand identity and digital strategy to position NIMY as a leader in nickel exploration.

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Brand Identity - The new logo was inspired by the NIMY Bridge in Belgium, integrating a modern, angular typeface with a fluid green “N” symbol representing Nickel (Ni) and sustainability.

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Website Development - A SEO-optimised website was designed to showcase investment potential, exploration updates, and sustainability efforts.

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Investor & Marketing Collateral - A suite of corporate decks, brochures, and stationery ensured a professional and consistent brand presence.

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Video Production - A corporate brand video highlighted NIMY’s exploration success and long-term vision.

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Digital Marketing & Social Media - Targeted campaigns built engagement and reinforced NIMY’s position in the industry.

The Result

The NIMY Resources rebrand and website launch played a crucial role in attracting investors ahead of the company’s ASX debut. The pre-IPO fundraising target of $6M was met within weeks, with 1 in 3 investors committing to the business.

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The new brand identity positioned NIMY as a serious contender in the nickel exploration space, setting it apart from competitors and reinforcing its long-term growth potential. Now listed on the ASX, NIMY is regarded as a first mover in the MONS Nickel Project, unlocking the district-scale nickel belt and solidifying its presence in the critical minerals sector.

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