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Stories of brand and culture.
Explore updates, insights, and case studies that highlight the power of aligned strategy and thoughtful execution.
Latest News & Insights
Explore our latest articles on brand, culture and events.
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Beyond Compliance: Building Psychologically Safe Workplaces
Victoria’s new Psychological Health Regulations require employers to manage psychosocial risks like workload, low support, and poor culture. Learn why a systemic approach is essential for compliance, trust, and stronger organisational culture.
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Events
Rethinking the Gala Centrepiece: A Sustainable Alternative to Plastic
Corporate gala dinners and award nights create unforgettable moments — but they also generate significant waste once the lights come up. One of the biggest contributors? Traditional hard-plastic centrepieces. Durable and eye-catching, yes, but almost always destined for landfill. At Dovetail, we set out to change that.
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Events
Dovetail Brand Engagement to Speak at The Business Show Australia 2025
Dovetail Brand Engagement will speak at The Business Show Australia 2025, sharing insights on aligning brand and culture to drive growth and engagement.
Insights
Engage
Events
Dovetail Brand Engagement to Exhibit at The Business Show Australia 2025
We’re excited to announce that we’ll be exhibiting at The Business Show Australia 2025 on 5th and 6th November at the International Convention Centre, Sydney.
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Events
How to maximise your strategic meetings for Brand Engagement success
Dovetail shows how to maximise your strategic meetings for brand engagement success by aligning goals involving key stakeholders and creating clear action.
Insights
Engage
Events
Crafting enduring brands: lessons from iconic names
Learn how to craft enduring brands by drawing lessons from iconic names using strategy consistency & storytelling to build recognition and lasting impact.
Insights
Engage
Events
Attracting Top Talent | Building a Strong Employer Brand
Discover how aligning recruitment with your brand helps attract the right talent, build a stronger employer culture, and stand out in the job market.
Insights
Engage
Events
Growing importance of Online Reputation Management for Brands
Online reputation management helps brands build trust and loyalty. Learn how monitoring and shaping online perception is essential for long-term success.
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Engage
Events
Why an Event Strategy is essential
A compelling event strategy defines clear goals, aligns team efforts, and maximises impact, helping businesses create memorable and ROI-driven experiences.
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Events
Transformative marketing trends in 2024 : Reinventing brand-customer engagement
Marketers are embracing AI, sustainability, immersive technology and data driven personalisation in 2024 to transform engagement efficiency and impact.
Insights
Engage
Events
Beyond boardrooms: How succession planning shapes organisational DNA and brand image
Go beyond boardrooms with Dovetail’s insights: discover how authentic leadership, inclusive culture and strategic purpose drive stronger brands and teams.
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Events
Why overseas conferencing is easier than you think
Dovetail explains why overseas conferencing is easier than you think as it is cost effective strategic, and more accessible for Australian companies today.
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Events
Navigating Turbulence and Rebuilding a Damaged Brand
Discover how a leading brand recovered from reputational crisis by reconnecting with customers, ensuring transparency and rebuilding trust with employees.
Insights
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Events
The Importance of Content Marketing for Brand Engagement
In today’s digital world, content marketing isn’t just a strategy—it’s essential for brand engagement. Learn how storytelling, trust-building, and community-driven content can transform your brand into an industry leader. Explore how Glossier’s content-driven success shows the power of consistency, quality, and audience participation in building loyal customers. Find out how content marketing drives organic traffic, personalises experiences, and boosts long-term brand devotion.
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Events
Developing Your Leadership Strategy for Future Success
Discover how to design and execute a leadership strategy that aligns vision, empowers teams and drives performance across every level of your organisation.
Insights
Engage
Events
Preparing your brand for the rise of sustainability
Learn how to prepare your brand for the sustainability era: genuine values, transparent supply chains, eco-driven design and meaningful audience connection.
Insights
Engage
Events
Your 2024 Brand Engagement Strategy - A comprehensive action plan for brand owners
Preparation is the key to success in the fast-paced world of brand engagement. Now is the perfect time to assess and strategize for the future. Discover how to enhance your brand’s engagement by revisiting your purpose, understanding evolving consumer behavior, and crafting adaptive strategies. Dovetail's expert guidance can help you refine your brand's positioning, align your content strategy with SEO trends, and prepare for future market shifts. The earlier you start, the more time you’ll have to perfect your approach and stay ahead of the competition."
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Events
Strategic approaches to supercharge your product launch events
Learn strategic approaches to supercharge your product launch events by aligning goals leveraging immersive experiences & creating buzz to drive engagement
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Events
The power of storytelling in brand engagement
Storytelling boosts brand engagement by creating emotional connections, shaping memorable experiences and turning audiences into loyal, engaged supporters.
Insights
Engage
Events
Are we entering a post-digital era in branding and engagement?
Explore the transition to a post‑digital era in branding where seamless physical‑digital experiences, personalisation and human connection shape engagement.
Insights
Engage
Events
Engaging a multi-generational workforce: the art of balancing expectations
Four generations, one workplace: how do you keep everyone motivated? From Baby Boomers' loyalty to Gen Z's love for innovation, the modern workforce demands a nuanced approach. Discover how personalised engagement, flexible work options, and mentorship programs can bridge generational gaps and unlock your team’s potential. Ready to learn the secrets to multigenerational success?
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Events
Global trends in event planning
Global event planning trends include sustainable practices hybrid formats immersive technology and AI driven personalisation to boost engagement worldwide.
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Events
What can happen when HR and Marketing actually work
Explore how HR and Marketing collaboration transforms your brand by aligning culture, talent, and communication to drive engagement and business growth.
Insights
Engage
Events
How Employee Well‑Being Drives Your Employer Brand
Discover how employee well being connects to your employer brand by boosting engagement, trust and loyalty to build a resilient and authentic culture.
Insights
Engage
Events
AI & Data in Consumer Branding | Dovetail Insights
Discover how AI and data are redefining consumer branding; unlock personalisation, build trust and gain a competitive edge with Dovetail’s strategic insights.
Insights
Engage
Events
Employer Branding Best Practice
Learn employer branding best practices to build a clear EVP, use authenticity and advocacy to attract talent, reduce turnover, and strengthen culture.
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Engage
Events
Creating Inclusive Events | Why Inclusivity Matters
Learn how to create inclusive events that embrace diversity, ensure accessibility, and engage every attendee for meaningful and memorable experiences.
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Events
The Role of Internal Communication in Employer Branding
Dovetail shows how internal communication shapes your employer brand by engaging employees building trust and making your team authentic brand advocates.
Insights
Engage
Events
How to Create a Powerful Employee Ambassador Programme
Dovetail explains how to create an employee ambassador programme that empowers staff to share your brand story drive engagement & build authentic advocacy.
Insights
Engage
Events
Sustainable Branding: The Impact of Environmental and Social Initiatives on Your Brand
Discover why online reputation management matters, shape your brand’s narrative, build trust, manage reviews and protect your public image in a digital age.
Insights
Engage
Events
The Power of Authenticity: Building trust through transparent consumer branding
Dovetail explains why brand authenticity is powerful it builds trust, loyalty and real engagement by aligning purpose, values & your audience’s experience.
Insights
Engage
Events
Co-branding and collaboration - joining brand forces
Discover how co‑branding and collaboration expand reach, elevate brand impact and unlock joint innovation through strategic partnerships that drive growth.
Insights
Engage
Events
How employee wellbeing impacts your employer brand
Dovetail explains how employee wellbeing strengthens your employer brand by boosting engagement building trust & turning your people into loyal advocates.
.avif)
Insights
Engage
Events
Are your Employee and Consumer brands in different places on the Brand Engagement Pyramid?
Our Seven Steps to Brand Engagement strategic framework helps align employee and consumer brand experiences, creating a powerful and unified brand. Learn how to assess brand engagement, avoid costly mismatches like 7-Eleven and Grill’d, and propel your brand to the top of the pyramid for lasting devotion.
Insights
Engage
Events
How your Diversity and Inclusion practices can impact your brand engagement
Diversity and inclusion (D&I) are essential for creating a thriving workplace where employees feel valued and empowered. A diverse workforce sparks innovation, enhances teamwork, and boosts brand reputation. Explore how fostering D&I leads to better employee engagement, stronger customer relationships, and a competitive edge. Learn from case studies like Lorna Jane and Everlane, where D&I missteps led to backlash, and how your business can avoid similar pitfalls while building a culture of belonging and fairness.
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Events
How Adversity Builds Great Brands and Resilient Culture
In a world filled with challenges, adversity can actually be the key to building a resilient and successful brand. Explore how Aussie brands like Carman’s Fine Foods, Four Pillars Gin, and Koala turned setbacks into opportunities, emerging stronger and more respected in their industries. From navigating recalls and fires to taking bold ethical stances, these brands show us how to thrive through tough times. Learn how their stories of perseverance and innovation can inspire your own brand's journey to success.
Insights
Engage
Events
The benefits of a brand-reflective workplace: Enhancing employee and customer engagement and building your brand
Your workplace design can significantly impact both employee and customer engagement. By reflecting your company’s values, you can improve morale, productivity, and create a lasting impression. In this post, we explore how thoughtful office design - from ergonomic furniture to brand-aligned décor - enhances satisfaction and customer experience. Featuring examples like Patagonia’s sustainable office and Wells Fargo’s workspace transformation, discover how even small changes can strengthen your brand’s connection with employees and clients.
Insights
Engage
Events
Creating a valuable asset for your balance sheet
Your brand is a powerful intangible asset that can significantly boost your business’s value. With upcoming accounting changes recognising brand value on balance sheets, now is the time to start managing and nurturing your brand. Learn how to increase your brand's worth, boost shareholder value, and prepare for the future—starting today.
Insights
Engage
Events
How engaging social content can help you attract talent
With Australia's low unemployment, attracting talent is more competitive than ever. Social media is a powerful tool to showcase your company culture, highlight employee stories, and engage your team in recruitment efforts. See how brands like Safety Culture and Reid Stockfeeds use content to stand out and attract top candidates, saving on costly recruitment fees.
Insights
Engage
Events
How a Brand Audit Can Transform Your Business and Brand
Discover how a brand audit can transform your business: clarify positioning, uncover growth opportunities and align brand, culture and market performance.
Insights
Engage
Events
Survey Your Employees and Customers At the Same Time
In this article, we explore the power of conducting both customer and employee engagement surveys at the same time. By aligning these two perspectives, businesses can uncover critical insights into brand perception and identify any misalignments. Learn how simultaneous surveys provide a more accurate picture of where your brand stands on the engagement pyramid, highlight gaps between customer and employee experiences, and empower businesses to take swift action. Plus, discover how PETstock successfully used this approach to fuel their growth.
Insights
Engage
Events
The costs of not protecting your brand legally
Neglecting to legally protect your brand can lead to costly legal battles, forced rebranding, and lost market value. Through real-life examples like Cadbury’s purple packaging dispute, we show the devastating financial impact of failing to register trademarks. Learn why protecting your brand is a critical investment and avoid costly mistakes down the line.
Insights
Engage
Events
Employer Brand Importance in a Talent‑Short Market
In a talent‑short market, your employer brand matters more than ever. Stand out, attract the right candidates and win loyalty with authenticity and purpose.
Insights
Engage
Events
The importance of protecting your brand identity
A strong brand identity, including a distinctive logo, color scheme, and tagline, connects emotionally with consumers. Brands like Coca-Cola and Airbnb have successfully evolved their identities to reflect their core values. Protecting this identity is crucial—trademarking your brand prevents competitors from copying it. Legal cases like Vegemite vs. Buttermite and Penfolds' trademark battle in China highlight the importance of safeguarding your brand.
Insights
Engage
Events
How does your brand stack up against your competitors?
Brand Audits evaluate how your brand connects with customers, employees, and competitors. They help assess positioning, messaging, culture, and experiences to ensure relevance and consistency. Audits are vital during product changes, market shifts, or company transformations. Brands like Dunkin’, Weight Watchers, and Netflix show how audits drive strategic growth and long-term success.
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Events
Step Seven : Devotion
Step Seven, Devotion: Cultivate true loyalty beyond transactions. When your team and customers believe in your purpose, they become your biggest advocates.
Insights
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Events
Step Six : Insistence
Step Six – Insistence, Drive consistent excellence in hiring and culture by enforcing your standards—so your brand promise and talent experience align.
Insights
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Events
Step Five : Loyalty
Discover how Step Five brand and employee loyalty elevates your business: turning supporters into long‑term advocates and protecting your bottom line.
Insights
Engage
Events
Step Four : Selection
Step Four Selection refines hiring through curiosity, clarity & collaboration with a structured process supporting smarter values aligned talent decisions.
Insights
Engage
Events
Step One: Brand Identity and Awareness
Step One , Brand Identity & Awareness: Learn how to build a compelling brand identity and increase visibility so your business gets seen and remembered.
Insights
Engage
Events
7 steps to a perfect brand engagement strategy
celebrate Reid Stockfeeds’ 40th anniversary with an immersive event that showcases heritage, team pride, community connections and memorable experiences.
Insights
Engage
Events
How Covid-19 Could Change Flexible Working Arrangements
Learn how COVID‑19 is transforming flexible working arrangements, with more remote options, evolving roles, and lasting effects on productivity and culture
Insights
Engage
Events
How to write the perfect employee newsletter
Are your employees always the last to know about company updates? If your internal communication relies on hearsay, scattered emails, or public channels, it’s time for a change. Aligning internal and external messaging is critical for driving trust and engagement.
Insights
Engage
Events
8 Ways to keep your Absent Employees Engaged
Discover 8 proven ways to keep absent employees engaged using clear communication, purpose, inclusion and digital touchpoints to maintain their connection.
Insights
Engage
Events
Working from Home in the World of COVID-19
Working from home in the COVID‑19 era challenges routines, workflow and wellbeing get practical tips on staying productive, connected and supported.
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Events
6 Ways to Create an Exceptional Onboarding Experience
Discover six practical ways to create an exceptional onboarding experience for new employees boosting connection, clarity, impact and loyalty from Day One.
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Events
Top 5 Tips to Create the Perfect Networking Event
Networking events are an excellent way to build connections, share ideas, and grow professionally, but hosting a successful one takes careful planning. From defining your event’s purpose to selecting the right venue, spreading the word, and keeping attendees engaged, there are key steps to ensure your event stands out. This article covers practical tips to make your next networking event a hit, from start to finish.
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Events
Hong Kong in Focus
Skyscrapers meet tradition in a city full of possibilities. Stunning venues, luxurious hotels, and unforgettable experiences await! From exclusive dining at The Murray to exploring the Temple Street Night Market, Hong Kong is the perfect blend of business and culture. Plan your next event in this dynamic destination with perks from Meetings & Events Hong Kong.
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Events
The hidden costs of your recruitment process: Are you losing your best customers?
Poor recruitment doesn’t only lose talent ,it damages your brand, alienates future customers and undermines growth by treating applicants worse than buyers.
.avif)
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Events
Inspiration from around the Globe
Explore global event destinations, from Hawaii to Hong Kong and uncover unique venues, experiences and creative ideas to elevate your next gathering.
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Events
Look after your employees, before someone else does!
Look after your employees before someone else does: prioritize their wellbeing, boost engagement, strengthen culture, and protect your brand long-term.
Insights
Engage
Events
How good is your employee value proposition?
Assess how strong your Employee Value Proposition is, from friendly culture and challenging work to supportive leaders and build your employer brand.
Insights
Engage
Events
Are there drinks in your fridge?
Asking Are there drinks in your fridge sparks creativity and brand culture conversations while showing how small rituals can boost workplace engagement.
Insights
Engage
Events
Bali in Focus - Part 2
Ubud offers a serene and unique setting for your next event, blending luxury and natural beauty. From the Ritz-Carlton Mandapa’s villas for executive retreats to the eco-friendly Maya Ubud Resort’s spectacular views, this area is perfect for combining relaxation with business. Enjoy team-building activities like white-water rafting or cooking classes, and unwind at wellness resorts.
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Events
Bali in Focus - Part 1
Bali isn’t just for holidays—it’s a fantastic destination for meetings, conferences, and events! Discover the hidden gems of Kuta, Nusa Dua, and Seminyak, each offering unique venues, luxury resorts, and exciting team-building activities. Whether it’s the intimate Golden Tulip Jineng Resort or the grand ballroom at The Stones Hotel, Bali has the perfect setting for every event. Stay tuned for more insights in Part 2, as we explore the cultural heart of Bali in Ubud!
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Events
Singapore in Focus
Dovetail explores Singapore in Focus, highlighting its vibrant innovation rich culture, strategic event opportunities to drive meaningful brand engagement.
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Events
Does your Company have a Hole in its bucket?
Explore how companies can have a hole in their bucket, losing customers faster than they gain them and risking long term growth if issues are ignored.
Industry Insights
Explore our latest articles on brand, culture and events.
Insights
Engage
Events
Beyond Compliance: Building Psychologically Safe Workplaces
Victoria’s new Psychological Health Regulations require employers to manage psychosocial risks like workload, low support, and poor culture. Learn why a systemic approach is essential for compliance, trust, and stronger organisational culture.
Insights
Engage
Events
Dovetail Brand Engagement to Speak at The Business Show Australia 2025
Dovetail Brand Engagement will speak at The Business Show Australia 2025, sharing insights on aligning brand and culture to drive growth and engagement.
Insights
Engage
Events
Dovetail Brand Engagement to Exhibit at The Business Show Australia 2025
We’re excited to announce that we’ll be exhibiting at The Business Show Australia 2025 on 5th and 6th November at the International Convention Centre, Sydney.
Insights
Engage
Events
Attracting Top Talent | Building a Strong Employer Brand
Discover how aligning recruitment with your brand helps attract the right talent, build a stronger employer culture, and stand out in the job market.
Insights
Engage
Events
Growing importance of Online Reputation Management for Brands
Online reputation management helps brands build trust and loyalty. Learn how monitoring and shaping online perception is essential for long-term success.
Insights
Engage
Events
Transformative marketing trends in 2024 : Reinventing brand-customer engagement
Marketers are embracing AI, sustainability, immersive technology and data driven personalisation in 2024 to transform engagement efficiency and impact.
Insights
Engage
Events
Developing Your Leadership Strategy for Future Success
Discover how to design and execute a leadership strategy that aligns vision, empowers teams and drives performance across every level of your organisation.
Insights
Engage
Events
Your 2024 Brand Engagement Strategy - A comprehensive action plan for brand owners
Preparation is the key to success in the fast-paced world of brand engagement. Now is the perfect time to assess and strategize for the future. Discover how to enhance your brand’s engagement by revisiting your purpose, understanding evolving consumer behavior, and crafting adaptive strategies. Dovetail's expert guidance can help you refine your brand's positioning, align your content strategy with SEO trends, and prepare for future market shifts. The earlier you start, the more time you’ll have to perfect your approach and stay ahead of the competition."
Insights
Engage
Events
The power of storytelling in brand engagement
Storytelling boosts brand engagement by creating emotional connections, shaping memorable experiences and turning audiences into loyal, engaged supporters.
Insights
Engage
Events
Engaging a multi-generational workforce: the art of balancing expectations
Four generations, one workplace: how do you keep everyone motivated? From Baby Boomers' loyalty to Gen Z's love for innovation, the modern workforce demands a nuanced approach. Discover how personalised engagement, flexible work options, and mentorship programs can bridge generational gaps and unlock your team’s potential. Ready to learn the secrets to multigenerational success?
Insights
Engage
Events
How Employee Well‑Being Drives Your Employer Brand
Discover how employee well being connects to your employer brand by boosting engagement, trust and loyalty to build a resilient and authentic culture.
Insights
Engage
Events
AI & Data in Consumer Branding | Dovetail Insights
Discover how AI and data are redefining consumer branding; unlock personalisation, build trust and gain a competitive edge with Dovetail’s strategic insights.
Insights
Engage
Events
How to Create a Powerful Employee Ambassador Programme
Dovetail explains how to create an employee ambassador programme that empowers staff to share your brand story drive engagement & build authentic advocacy.
Insights
Engage
Events
The Power of Authenticity: Building trust through transparent consumer branding
Dovetail explains why brand authenticity is powerful it builds trust, loyalty and real engagement by aligning purpose, values & your audience’s experience.
Insights
Engage
Events
Are your Employee and Consumer brands in different places on the Brand Engagement Pyramid?
Our Seven Steps to Brand Engagement strategic framework helps align employee and consumer brand experiences, creating a powerful and unified brand. Learn how to assess brand engagement, avoid costly mismatches like 7-Eleven and Grill’d, and propel your brand to the top of the pyramid for lasting devotion.
Insights
Engage
Events
How your Diversity and Inclusion practices can impact your brand engagement
Diversity and inclusion (D&I) are essential for creating a thriving workplace where employees feel valued and empowered. A diverse workforce sparks innovation, enhances teamwork, and boosts brand reputation. Explore how fostering D&I leads to better employee engagement, stronger customer relationships, and a competitive edge. Learn from case studies like Lorna Jane and Everlane, where D&I missteps led to backlash, and how your business can avoid similar pitfalls while building a culture of belonging and fairness.
Insights
Engage
Events
The benefits of a brand-reflective workplace: Enhancing employee and customer engagement and building your brand
Your workplace design can significantly impact both employee and customer engagement. By reflecting your company’s values, you can improve morale, productivity, and create a lasting impression. In this post, we explore how thoughtful office design - from ergonomic furniture to brand-aligned décor - enhances satisfaction and customer experience. Featuring examples like Patagonia’s sustainable office and Wells Fargo’s workspace transformation, discover how even small changes can strengthen your brand’s connection with employees and clients.
Insights
Engage
Events
Creating a valuable asset for your balance sheet
Your brand is a powerful intangible asset that can significantly boost your business’s value. With upcoming accounting changes recognising brand value on balance sheets, now is the time to start managing and nurturing your brand. Learn how to increase your brand's worth, boost shareholder value, and prepare for the future—starting today.
Insights
Engage
Events
How engaging social content can help you attract talent
With Australia's low unemployment, attracting talent is more competitive than ever. Social media is a powerful tool to showcase your company culture, highlight employee stories, and engage your team in recruitment efforts. See how brands like Safety Culture and Reid Stockfeeds use content to stand out and attract top candidates, saving on costly recruitment fees.
Insights
Engage
Events
How a Brand Audit Can Transform Your Business and Brand
Discover how a brand audit can transform your business: clarify positioning, uncover growth opportunities and align brand, culture and market performance.
Insights
Engage
Events
Survey Your Employees and Customers At the Same Time
In this article, we explore the power of conducting both customer and employee engagement surveys at the same time. By aligning these two perspectives, businesses can uncover critical insights into brand perception and identify any misalignments. Learn how simultaneous surveys provide a more accurate picture of where your brand stands on the engagement pyramid, highlight gaps between customer and employee experiences, and empower businesses to take swift action. Plus, discover how PETstock successfully used this approach to fuel their growth.
Insights
Engage
Events
The costs of not protecting your brand legally
Neglecting to legally protect your brand can lead to costly legal battles, forced rebranding, and lost market value. Through real-life examples like Cadbury’s purple packaging dispute, we show the devastating financial impact of failing to register trademarks. Learn why protecting your brand is a critical investment and avoid costly mistakes down the line.
Insights
Engage
Events
The importance of protecting your brand identity
A strong brand identity, including a distinctive logo, color scheme, and tagline, connects emotionally with consumers. Brands like Coca-Cola and Airbnb have successfully evolved their identities to reflect their core values. Protecting this identity is crucial—trademarking your brand prevents competitors from copying it. Legal cases like Vegemite vs. Buttermite and Penfolds' trademark battle in China highlight the importance of safeguarding your brand.
Insights
Engage
Events
How does your brand stack up against your competitors?
Brand Audits evaluate how your brand connects with customers, employees, and competitors. They help assess positioning, messaging, culture, and experiences to ensure relevance and consistency. Audits are vital during product changes, market shifts, or company transformations. Brands like Dunkin’, Weight Watchers, and Netflix show how audits drive strategic growth and long-term success.
Insights
Engage
Events
Step Seven : Devotion
Step Seven, Devotion: Cultivate true loyalty beyond transactions. When your team and customers believe in your purpose, they become your biggest advocates.
Insights
Engage
Events
Step Six : Insistence
Step Six – Insistence, Drive consistent excellence in hiring and culture by enforcing your standards—so your brand promise and talent experience align.
Insights
Engage
Events
Step Five : Loyalty
Discover how Step Five brand and employee loyalty elevates your business: turning supporters into long‑term advocates and protecting your bottom line.
Insights
Engage
Events
Step Four : Selection
Step Four Selection refines hiring through curiosity, clarity & collaboration with a structured process supporting smarter values aligned talent decisions.
Insights
Engage
Events
Step One: Brand Identity and Awareness
Step One , Brand Identity & Awareness: Learn how to build a compelling brand identity and increase visibility so your business gets seen and remembered.
Insights
Engage
Events
7 steps to a perfect brand engagement strategy
celebrate Reid Stockfeeds’ 40th anniversary with an immersive event that showcases heritage, team pride, community connections and memorable experiences.
Insights
Engage
Events
How Covid-19 Could Change Flexible Working Arrangements
Learn how COVID‑19 is transforming flexible working arrangements, with more remote options, evolving roles, and lasting effects on productivity and culture
Insights
Engage
Events
How to write the perfect employee newsletter
Are your employees always the last to know about company updates? If your internal communication relies on hearsay, scattered emails, or public channels, it’s time for a change. Aligning internal and external messaging is critical for driving trust and engagement.
Insights
Engage
Events
8 Ways to keep your Absent Employees Engaged
Discover 8 proven ways to keep absent employees engaged using clear communication, purpose, inclusion and digital touchpoints to maintain their connection.
Insights
Engage
Events
Working from Home in the World of COVID-19
Working from home in the COVID‑19 era challenges routines, workflow and wellbeing get practical tips on staying productive, connected and supported.
Insights
Engage
Events
6 Ways to Create an Exceptional Onboarding Experience
Discover six practical ways to create an exceptional onboarding experience for new employees boosting connection, clarity, impact and loyalty from Day One.
Insights
Engage
Events
The hidden costs of your recruitment process: Are you losing your best customers?
Poor recruitment doesn’t only lose talent ,it damages your brand, alienates future customers and undermines growth by treating applicants worse than buyers.
Insights
Engage
Events
Look after your employees, before someone else does!
Look after your employees before someone else does: prioritize their wellbeing, boost engagement, strengthen culture, and protect your brand long-term.
Insights
Engage
Events
How good is your employee value proposition?
Assess how strong your Employee Value Proposition is, from friendly culture and challenging work to supportive leaders and build your employer brand.
Insights
Engage
Events
Are there drinks in your fridge?
Asking Are there drinks in your fridge sparks creativity and brand culture conversations while showing how small rituals can boost workplace engagement.
Insights
Engage
Events
Does your Company have a Hole in its bucket?
Explore how companies can have a hole in their bucket, losing customers faster than they gain them and risking long term growth if issues are ignored.
Brand Engagement
Explore our latest articles on brand, culture and events.
Insights
Engage
Events
How to maximise your strategic meetings for Brand Engagement success
Dovetail shows how to maximise your strategic meetings for brand engagement success by aligning goals involving key stakeholders and creating clear action.
Insights
Engage
Events
Crafting enduring brands: lessons from iconic names
Learn how to craft enduring brands by drawing lessons from iconic names using strategy consistency & storytelling to build recognition and lasting impact.
Insights
Engage
Events
Beyond boardrooms: How succession planning shapes organisational DNA and brand image
Go beyond boardrooms with Dovetail’s insights: discover how authentic leadership, inclusive culture and strategic purpose drive stronger brands and teams.
Insights
Engage
Events
Navigating Turbulence and Rebuilding a Damaged Brand
Discover how a leading brand recovered from reputational crisis by reconnecting with customers, ensuring transparency and rebuilding trust with employees.
Insights
Engage
Events
Preparing your brand for the rise of sustainability
Learn how to prepare your brand for the sustainability era: genuine values, transparent supply chains, eco-driven design and meaningful audience connection.
Insights
Engage
Events
Are we entering a post-digital era in branding and engagement?
Explore the transition to a post‑digital era in branding where seamless physical‑digital experiences, personalisation and human connection shape engagement.
Insights
Engage
Events
What can happen when HR and Marketing actually work
Explore how HR and Marketing collaboration transforms your brand by aligning culture, talent, and communication to drive engagement and business growth.
Insights
Engage
Events
Employer Branding Best Practice
Learn employer branding best practices to build a clear EVP, use authenticity and advocacy to attract talent, reduce turnover, and strengthen culture.
Insights
Engage
Events
The Role of Internal Communication in Employer Branding
Dovetail shows how internal communication shapes your employer brand by engaging employees building trust and making your team authentic brand advocates.
Insights
Engage
Events
Sustainable Branding: The Impact of Environmental and Social Initiatives on Your Brand
Discover why online reputation management matters, shape your brand’s narrative, build trust, manage reviews and protect your public image in a digital age.
Insights
Engage
Events
Co-branding and collaboration - joining brand forces
Discover how co‑branding and collaboration expand reach, elevate brand impact and unlock joint innovation through strategic partnerships that drive growth.
Insights
Engage
Events
How employee wellbeing impacts your employer brand
Dovetail explains how employee wellbeing strengthens your employer brand by boosting engagement building trust & turning your people into loyal advocates.
Our Events
Explore our latest articles on brand, culture and events.
Insights
Engage
Events
Rethinking the Gala Centrepiece: A Sustainable Alternative to Plastic
Corporate gala dinners and award nights create unforgettable moments — but they also generate significant waste once the lights come up. One of the biggest contributors? Traditional hard-plastic centrepieces. Durable and eye-catching, yes, but almost always destined for landfill. At Dovetail, we set out to change that.
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Why an Event Strategy is essential
A compelling event strategy defines clear goals, aligns team efforts, and maximises impact, helping businesses create memorable and ROI-driven experiences.
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Why overseas conferencing is easier than you think
Dovetail explains why overseas conferencing is easier than you think as it is cost effective strategic, and more accessible for Australian companies today.
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Strategic approaches to supercharge your product launch events
Learn strategic approaches to supercharge your product launch events by aligning goals leveraging immersive experiences & creating buzz to drive engagement
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Global trends in event planning
Global event planning trends include sustainable practices hybrid formats immersive technology and AI driven personalisation to boost engagement worldwide.
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Creating Inclusive Events | Why Inclusivity Matters
Learn how to create inclusive events that embrace diversity, ensure accessibility, and engage every attendee for meaningful and memorable experiences.
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Top 5 Tips to Create the Perfect Networking Event
Networking events are an excellent way to build connections, share ideas, and grow professionally, but hosting a successful one takes careful planning. From defining your event’s purpose to selecting the right venue, spreading the word, and keeping attendees engaged, there are key steps to ensure your event stands out. This article covers practical tips to make your next networking event a hit, from start to finish.
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Hong Kong in Focus
Skyscrapers meet tradition in a city full of possibilities. Stunning venues, luxurious hotels, and unforgettable experiences await! From exclusive dining at The Murray to exploring the Temple Street Night Market, Hong Kong is the perfect blend of business and culture. Plan your next event in this dynamic destination with perks from Meetings & Events Hong Kong.
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Inspiration from around the Globe
Explore global event destinations, from Hawaii to Hong Kong and uncover unique venues, experiences and creative ideas to elevate your next gathering.
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Bali in Focus - Part 2
Ubud offers a serene and unique setting for your next event, blending luxury and natural beauty. From the Ritz-Carlton Mandapa’s villas for executive retreats to the eco-friendly Maya Ubud Resort’s spectacular views, this area is perfect for combining relaxation with business. Enjoy team-building activities like white-water rafting or cooking classes, and unwind at wellness resorts.
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Bali in Focus - Part 1
Bali isn’t just for holidays—it’s a fantastic destination for meetings, conferences, and events! Discover the hidden gems of Kuta, Nusa Dua, and Seminyak, each offering unique venues, luxury resorts, and exciting team-building activities. Whether it’s the intimate Golden Tulip Jineng Resort or the grand ballroom at The Stones Hotel, Bali has the perfect setting for every event. Stay tuned for more insights in Part 2, as we explore the cultural heart of Bali in Ubud!
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Singapore in Focus
Dovetail explores Singapore in Focus, highlighting its vibrant innovation rich culture, strategic event opportunities to drive meaningful brand engagement.
Let’s create something incredible.
Your brand has a story to tell, and your culture brings it to life. At Dovetail, we align these elements to create something meaningful, something that connects, inspires, and drives real growth. We’re here to bring your vision to life.