Empowering brands.
Inspiring people.
Founded on the belief that aligned brands and cultures drive exceptional business growth and success.
Our Story
For over five years, the future Directors of Dovetail Brand Engagement worked side by side - one leading HR and Events, the other driving Marketing, Branding and Design inside a national mid-sized Australian company. What started as a professional partnership quickly became something more powerful.
They saw it up close: when HR and Marketing truly connect - when they dovetail - things shift. Ideas get sharper. Events get bigger. Teams get stronger. And both the customer and employee experience level up.
They weren’t just running departments. They were reshaping how the internal and external brand could work in sync - through standout conferences, stronger service, and more engaged people across the board.
With more than 25 years of combined experience and two successful consulting businesses (HRplus and Design Strategy), they decided to go all in. That’s how Dovetail Brand Engagement was born: built on complementary strengths, shared values, and a big vision for what’s possible when people and brand are in step.
Bringing together brand & culture.
At the heart of Dovetail is a simple idea: brand and culture aren’t separate. They shape each other. And when you bring HR and Marketing together with purpose, you create something powerful internally and externally.
This alignment sparks new ways to build trust, energise teams, elevate customer experiences, and run events. It’s a strategic and commercial advantage - not just for the workplace, but for the marketplace too.
Research backs it up: high-performing companies consistently break down silos between departments like HR and Marketing. And the result? Stronger culture, clearer brand identity, and better outcomes for every stakeholder.
At Dovetail, we’ve lived it. And now, we help others do the same by combining our HR and Marketing expertise to help companies create cultures and brands that reflect who they are, and where they’re going.
How we make brands stronger.
Many businesses focus on their external brand but neglect their internal culture or vice versa. We ensure both are in sync. When brand and culture align, businesses grow, employees stay engaged, and customers become loyal advocates.
We achieve this through our 7-Step Brand & Culture Strategy, a proven framework that connects branding, marketing, and HR to build strong, sustainable businesses.
Define what your brand stands for.
Align internal culture with external brand.
Create lasting engagement.
The 7-step brand engagement framework ensures that every part of a business—marketing, HR, leadership, and frontline employees—works together to create a brand that people trust, choose, and stay with.
Our Team
Meet the passionate individuals behind Dovetail Brand Engagement.
Jackie’s a seasoned HR expert with a knack for solving real-world people challenges across diverse industries. She brings a practical, people-first approach to building stronger teams, leading change, and shaping authentic cultures. At Dovetail, she’s all about helping clients create workplaces where people feel valued and empowered.
Marcus brings decades of design and marketing expertise, helping brands grow with purpose. From visual identity to digital platforms and events, he brings strategy and creativity to build brands that last. At Dovetail, he helps clients align inside and out - crafting work that’s cohesive, meaningful, and built to make an impact.
Michael’s a brand builder with a sharp eye, a steady hand, and a knack for turning ideas into visuals that hit the mark. When he’s not teaching dance or planning a food-fuelled holiday, he brings focus, creativity, and just enough chaos (the good kind) to keep things interesting.
Sean brings a globe-trotting storyteller’s eye to brand campaigns, combining photojournalism, filmmaking, and marketing experience with top brands. He transforms bold ideas into standout websites, videos, and animations that truly engage.
Jeremy helps teams run better - building people systems, shaping engagement strategies, and coordinating logistics that look effortless (even when they’re not). He brings structure, clarity, and a bit of heart to everything from onboarding flows to national conferences.
With a sharp eye and deep experience, Leigh crafts content that connects whether it’s for employees or customers. She turns complex ideas into clear, engaging stories that bring culture to life and help brands walk their talk.
Paul’s a design legend who starts every project with pencil and paper. A typography master and logomark perfectionist, he brings a combination of classic craftsmanship with modern polish to create timeless brands.
Ning brings brands to life with bold, thoughtful design. She’s an Illustrator whiz, detail-driven, and calm under pressure. From layouts to final polish, she makes the work sing - always balancing creative flair with precision, purpose, and sharp visual storytelling.
Buddy’s the paws behind Perth’s happy place, spreading smiles and stress relief with expert head tilts and belly rubs.
Melbourne’s own dynamo, Cami keeps the team smiling by knowing exactly when it’s time for a breather.
Let’s create something incredible.
Your brand has a story to tell, and your culture brings it to life. At Dovetail, we align these elements to create something meaningful—something that connects, inspires, and drives real growth - we’re here to bring your vision to life.