Australian Travel Agents Co-op

A standout industry gathering for Australia’s only travel co-operative

The Objective

Australia Travel Agents Co-operative (ATAC) required a refreshed and elevated approach to its annual three-day conference and gala dinner, Future Focus, held on the Gold Coast. First head in 2016, the event needed to cement its reputation as a leading platform for travel agents and suppliers, while celebrating the strength of the only co-operative in Australia’s travel industry.

‍

The conference was designed to facilitate deeper business engagement between ATAC Members and industry partners through interactive sessions, keynote presentations, and meaningful networking. The social programme and gala dinner added energy and celebration to the event, rewarding members and spotlighting industry excellence in the vibrant setting of the Gold Coast.

‍

Dovetail Brand Engagement was engaged to manage the event end-to-end, from programme curation and venue management to event branding, budget oversight, delegate communications, and seamless on-site delivery.

The Solution

After an in-depth site inspection, Dovetail and ATAC curated a unique programme that showcased the best Gold Coast experiences and venues.

‍

To encourage investment from industry partners and suppliers, Dovetail created multi-tiered sponsorship opportunities that delivered high-value brand exposure and recognition for the sponsors. This was communicated with a detailed and easy to understand sponsorship pack and registration process.

‍

Leading speakers included in the programme delivered informative sessions, insights and hands-on skills that ATAC members could take back to their businesses to empower their own business growth.On-site Dovetail directors ensured every part of the event flowed smoothly, even when the unexpected happened... unpredictable Gold Coast weather!

‍

The Gala Dinner sponsored by Singapore Airlines, involved Dovetail creating replica boarding passes that all guests used at the departure gate to the main ballroom before enjoying a night of celebration packed full of custom graphics, live DJ's and fire performers.

‍

Dovetail created end-to-end event branding, theming and marketing which was aligned every step of the way - starting from initial communications, registrations and event slides, an opening sequence and app communication, name badge and room gift. One seamless vision of a perfectly choreographed event.

The Result

The ATAC Future Focus Gold Coast was remembered by delegates as the best ATAC conference yet.

‍

Record number of sponsors, backed by record levels of app engagement and member feedback. Even the two onsite Dovetail event directors were invited to the main stage as thank you from a grateful and appreciative client.