Chefmaster

A new digital home for sustainable packaging

Web

The Objective

Despite its strong industry presence, Chefmaster Packaging lacked a digital platform to support growth. The company relied on traditional sales channels like telemarketing and printed flyers, making it difficult to engage customers in an increasingly digital-first market. To expand its reach and showcase its product range, Chefmaster needed a new website that reflected its refreshed brand identity and provided a seamless online shopping experience.

The Solution

Dovetail designed and developed a modern, user-friendly website to enhance Chefmaster’s online presence.

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Key features included:

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E-Commerce Functionality - The new website allowed customers to browse and purchase products directly, leading to immediate online sales.

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Custom Printing Showcase - A dedicated section highlighted Chefmaster’s custom printing options, making it easier for businesses to explore branding opportunities.

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SEO-Optimised Content - The website was built with search engine optimisation in mind, improving visibility and attracting more traffic.

The Result

The new website delivered instant results, with online orders spiking on launch day. The digital platform provided a seamless user experience, driving higher engagement and making it easier for customers to access Chefmaster’s sustainable packaging solutions. Increased enquiries for custom-printed packaging further demonstrated the website’s impact on customer interest and conversion.

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Let’s create something incredible.

Your brand has a story to tell, and your culture brings it to life. At Dovetail, we align these elements to create something meaningful—something that connects, inspires, and drives real growth - we’re here to bring your vision to life.

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