Vintage Illusion

A glamorous brand refresh for the ultimate vintage experience

Brand
Web

The Objective

With vintage styling booming in popularity for parties, corporate events, and weddings, Perth-based Vintage Illusion needed to elevate its brand presence and create a seamless customer experience for booking themed décor, attire hire, and interactive photo booths.The goal was to increase brand exposure and position Vintage Illusion as the go-to provider for immersive vintage events, ensuring the brand felt luxurious, fun, and true to the era it represents.

The Solution

Dovetail developed a refined brand identity that captures the extravagance and excitement of the Roaring ‘20s, with a focus on elegance and ease of customer engagement.

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The introduction of the gold ostrich feather became the iconic campaignable brand mark—representing luxury, fun, and vintage glamour. The gold feather and typography in the logo added sophistication, while a cohesive colour palette and gradients ensured event images and props naturally aligned with the brand.

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A visually immersive website was designed to instantly transport visitors back in time. Featuring large imagery showcasing available attire and décor, the site is simple to navigate, enticing customers to explore Vintage Illusion’s offerings and book with ease.

The Result

Vintage Illusion’s new brand identity and website have strengthened its market presence, resulting in increased customer engagement and online inquiries. The gold feather has become a recognisable brand symbol, while the website has transformed how customers discover and book vintage event services, reinforcing Vintage Illusion’s position as a leader in themed event styling and hire.

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Let’s create something incredible.

Your brand has a story to tell, and your culture brings it to life. At Dovetail, we align these elements to create something meaningful—something that connects, inspires, and drives real growth - we’re here to bring your vision to life.

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