Reid Stockfeeds

More Than a Party: Elevating the Reid Stockfeeds Christmas Celebration

The Objective

To increase the profile of the Reid Stockfeeds Annual Christmas Party which brings employees and their families from the South Melbourne head office and four regional Victoria sites together to enjoy time out, celebrate the year and reward top performers and long-serving employees.

The Solution

To improve the profile and perception of the event, Dovetail deployed the following core steps to ensure the key draw cards would appeal to employees, sponsoring partners and board members:

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Chose a relaxed but quality, well-located venue with a touch of prestige

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Ensured the food options were filling, healthy and gourmet

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Sourced great entertainment to create a fun atmosphere and distract the little ones

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Created engaging slideshows for presentations, long-service awards and ‘Grunter’ employee recognition awards - which acknowledge top achievers across the business

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Dovetail produced a single theme for the event, tailored to both partners in the form of Sponsorship packs, regular internal newsletter communications for employees and to everyone on social media.

The Result

The Christmas party built more than just a good time - it built pride, connection and motivation across teams and families. With strong engagement from employees, glowing feedback from guests, and renewed interest from sponsors and board members, the event is now a strategic part of Reid Stockfeeds’ internal brand.

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“Quality ingredients, clear communication internally and externally and delivery of an outstanding visual experience, ensured this year’s event surpassed all others and set a new benchmark for our events to follow.”— Nick Reid, General Manager, Reid Stockfeeds