Airline Metrics

A bold brand for a data-driven airline analytics leader

The Objective

Airline Metrics needed a refined brand identity and website that positioned it as the go-to solution for simplifying complex airline data. The challenge was to communicate to airlines, travel agency groups, and corporate travel companies that understanding airline data doesn’t have to be difficult—with the right tools, it leads to increased margins and business growth.

The Solution

Dovetail created a modern, high-tech brand identity that reflects data clarity and profitability. Inspired by The Matrix, a dynamic digital wallpaper using real airline data was developed, visually demonstrating how Airline Metrics extracts clear, actionable insights from complexity.

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The logo was refined to enhance modernity and readability, while the tagline "Maximising Margins" was introduced to instantly communicate the company's value. A set of custom service icons and animated elements were designed to further simplify and clarify Airline Metrics’ offerings.

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A new website was developed to showcase the power of airline data analytics, featuring engaging visuals, intuitive navigation, and a refreshed brand voice that reinforces growth, clarity, and efficiency.

The Result

Airline Metrics now has a cohesive, visually compelling brand that reflects its expertise in airline data analytics. The refreshed identity and website effectively communicate how its tools transform complexity into profit, strengthening its global presence and industry leadership.