CAFBA

Challenge, Change & Celebration: CAFBA’s Annual Conference Returns with Impact

The Objective

After two years of virtual events, CAFBA needed its 2022 Annual Conference to reestablish its place as the leading event for Australia’s Commercial & Asset Finance Brokers. The goal was twofold: deliver a powerful and distinct theme to unify the daytime business program and evening awards gala, and help CAFBA stand out from industry competitors.

The Solution

We developed a unifying design concept anchored in the theme Challenge of Change. Drawing from the Greek delta symbol (∆), representing change, and inspired by the mathematically intricate patterns of Escher, we created a flexible, scalable visual system. This allowed for a seamless connection between presentations, signage, and screens, while appealing to a broad audience. For the Awards Dinner - Back Together Again - we turned up the celebration with golden tones, shimmering triangular stripes, and bold animations, transforming the venue into a sophisticated night of recognition and energy.

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We supported CAFBA with concept design, pre-event comms assets, screen content, stage design, and all digital and print materials - ensuring a consistent and professional experience across the full conference lifecycle.

The Result

The CAFBA Annual Conference 2022 achieved exactly what it set out to do - educate, empower, and entertain. Attendees praised the seamless flow of the day and the elevated design experience. The energy at the Awards Dinner was electric, with social media flooded with branded finalist graphics and celebration shots, extending the reach well beyond the ballroom. CAFBA’s brand presence was clear, elevated, and future-focused.