Australian Travel Agents Co-op

A high-energy travel industry event in the heart of Brisbane

Event Management

The Objective

Australia Travel Agents Co-operative (ATAC) needed a three-day conference and gala dinner in Brisbane that positioned ATAC as a leading travel group in Australia while showcasing Brisbane as a viable alternative to Sydney and Melbourne for major events.

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The conference had to provide a business engagement platform where ATAC Members and industry professionals could connect, learn, and grow their businesses. Additionally, the gala dinner was designed to reward and recognise members while setting a new benchmark for excellence in the travel industry.Dovetail Brand Engagement was contracted to manage the event from start to finish, including planning, venue selection, budgeting, branding, communication, and full event execution.

The Solution

Dovetail curated an engaging and business-driven event at W Brisbane, selected for its modern, high-energy atmosphere.

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The conference featured expert-led panel discussions, supplier exhibitions, and Preferred Partner presentations, providing practical insights and industry connexions. Attendees were welcomed with a Brisbane river cruise and Moonlight Dinner at Riverlife, setting a vibrant tone for the event.

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The weekend concluded with the Viva Bris Vegas Gala Dinner, where Top Achiever Awards were presented, and delegates celebrated with live music and an Elvis tribute performance.

The Result

Future Focus Brisbane achieved record-breaking attendance, strengthening ATAC’s industry influence and positioning Brisbane as a premier event destination. Attendees left with valuable business insights, stronger industry relationships, and an unforgettable experience.

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