VDELLI Entertainment: From band page to full-service entertainment platform

The Objective

VDELLI needed more than a band website - they needed a central home for their entertainment business. The old GoDaddy site was disorganised and hard to maintain, and felt like an endless scroll of unstructured pages. It couldn’t support a gig guide, merchandise sales, tuition bookings, or the growing number of side projects and events.

The goals were clear: create a professional yet gritty digital identity, build an e-commerce hub for gigs, merch, downloads, and tuition, separate VDELLI the band from VDELLI the business, and deliver a system simple enough for non-technical staff to update.

The Solution

We began with the brand. By evolving the name to VDELLI Entertainment, the business could house multiple bands, side projects, and music experiences under one roof. The refreshed brand identity was informed by a VDELLI gig shoot, capturing the band’s grungy, authentic style for use across the new site.

Next, we rebuilt the website on Webflow, replacing the fragmented GoDaddy setup. The site now has five core sections:

The Bands: profiles for VDELLI and other local acts, complete with albums, videos, and bios.
The Gig Guide: an up-to-date calendar of live shows.
Tuition & Spas: bookings for guitar and music sessions, presented with the same energy as the gigs.
News: a central feed for updates, videos, podcasts, and advice across the entertainment brand.
The Store: merchandise, downloads, and music sales in a clear, easy-to-use format.

Each section was designed to grow with the business. The darker, grungy feel of the VDELLI brand is balanced with lighter, colour-coded elements for clarity across different services. Stylish animations, bold fonts, and visuals from new and historical shoots make the site engaging while maintaining a professional look.

From the admin’s side, all content is managed in one central system. From the customer’s side, the experience is structured, seamless, and easy to navigate.

The Result

The new website transformed VDELLI from a single-band page into a full-service entertainment platform. Fans can now easily buy tickets, discover new bands, book guitar spas, and shop merchandise - all in one place.

For VDELLI, website upkeep is no longer a headache. Updates that were once clunky and manual are now managed through a central system, freeing them to focus on music rather than website maintenance.

The refreshed brand identity positions VDELLI Entertainment as a professional, credible business while keeping its edgy, authentic character. The platform is built to scale, ready to accommodate new bands, services, and projects without losing clarity or style.

"Working with Dovetail to build our new website has been an incredible experience. The site is easy for fans to use and simple for our team to manage. They understood our goals, delivered a concept that perfectly fits our business, and provided ongoing support whenever we needed it. I couldn’t recommend them more."
- Michael Vdelli