ANZ Tourism

A fresh identity for a premium travel experience

Brand

The Objective

ANZ Tourism, a new destination management company, needed a distinctive brand identity and website to establish itself as a trusted provider of exclusive inbound and outbound travel packages between Australia, New Zealand, and India.

‍

Although the directors were well known in the industry, this new division required a brand that would attract its target market while reinforcing trust, professionalism, and local expertise. The identity needed to differentiate ANZ Tourism from government tourism boards while showcasing exclusive, high-quality travel experiences.

The Solution

Dovetail developed a bold, engaging brand identity that visually represented the three key destinations. The logo design incorporated three distinct colours, each representing Australia, New Zealand, and India, ensuring clarity and differentiation.To further bring the destinations to life, fun and recognisable iconography was introduced a koala for Australia, an elephant for India, and a fern for New Zealand creating a memorable and marketable visual system. The tagline "Unforgettable Experiences" was added to emphasise the exclusivity and uniqueness of ANZ Tourism's travel packages.

‍

The website design was crafted to be modern, vibrant, and easy to navigate, using inspirational imagery, bold typography, and dynamic travel offers. Built with flexibility in mind, the platform allows the ANZ Tourism team to update content easily, keeping offerings fresh and engaging.

The Result

ANZ Tourism’s new brand identity and website have significantly increased customer engagement and sales across all target markets. The cohesive visual identity, user-friendly website, and strong brand positioning have helped establish ANZ Tourism as a leader in premium, customised travel experiences between Australia, New Zealand, and India.

No items found.
Insights

Our Work

Discover how we drive brand engagement and growth.

View All Projects

Flamesafe Workwear

Discover how we've helped Flamesafe Workwear elevate their brand with website development, expert Google Ads management, engaging social media presence, and impactful blog content.

Bluechip Industrial Services

Learn about how we've helped Bluechip Industrial Services create a robust brand identity, design a contemporary logo, and produce eye-catching banners for their marketing efforts. Check out how our contributions have enhanced their visibility in Australia’s industrial sector.

NIMY Resources

Discover how we worked with Nimy Resources to build a powerful brand identity, highlighting their district-scale nickel project and sustainable vision, which attracted significant pre-IPO investment and positioned them as a leader in critical minerals exploration.

Australian Travel Agents Co-op

Partners in Your Prosperity. Discover how we’ve worked with Australian Travel Agents Co-op (ATAC) to build innovative digital platforms, create impactful marketing, and deliver memorable Future Focus conferences, positioning them as a leader in Australia’s travel industry.

Reid Stockfeeds

Discover how we helped Reid Stockfeeds evolve its brand identity with a strategic refresh, positioning them as a trusted leader in stockfeed, ready to grow and thrive in a competitive market.

CSIA

Industry Fund Services

Your Super Partner in Financial Services. We worked with IFS to refresh their brand, create a modern website, and design cohesive collateral, positioning them as a trusted name in Australia’s superannuation sector.

Goldfields Brewery

See how we crafted Goldfields Brewery’s bold brand identity, from playful beer names to distinctive labels, capturing the essence of Southern Cross and setting it apart in the competitive market.

Chefmaster

Discover how we helped Chefmaster Packaging, a leader in Australian hospitality supplies for over 50 years, modernise their brand with a new logo, website, and sustainability focus, driving growth and success in the eco-friendly packaging market!

Let’s create something incredible.

Your brand has a story to tell, and your culture brings it to life. At Dovetail, we align these elements to create something meaningful—something that connects, inspires, and drives real growth - we’re here to bring your vision to life.

Contact Us