News & Insights

Posts tagged customer experience

The benefits of a brand-reflective workplace: Enhancing employee and customer engagement and building your brand

When it comes to employee and customer brand engagement, the workplace environment plays a significant role. A well-designed space that reflects the values of the company can set the tone for employee morale, productivity, and ultimately help create an atmosphere that is both comfortable and congruent to the employee and customer brand experience.

Marketing, Human Resources, NewsMarcus GibbsJanuary 23, 2023HR & Marketing, HR and Marketing, Brand Engagement, Employee Engagement, customer experience, employer brand

Creating a valuable asset for your balance sheet

Marketing, Brand, Human Resources, NewsMarcus GibbsJune 23, 2022HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, Brand Identity, customer experience, brand audit, Creative IP, Brand Trademarks, brand value

How engaging social content can help you attract talent

Marketing, Brand, Human Resources, NewsMarcus GibbsMay 20, 2022HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, Brand Identity, Brand Positioning, brand values, customer experience, Social Media

How a Brand Audit Can Transform Your Business and Brand

Marketing, Brand, Human Resources, NewsMarcus GibbsApril 8, 2022HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, brand audit, Creative IP, Brand Trademarks

Have you ever surveyed your employees and customers - at the same time? Here is why you should.

In our series of articles exploring brand engagement (you can read the first in the series here), we stressed the importance of aligning your employer brand and your customer brand for business success.

Crucial to getting brand engagement strategy right is knowing exactly what your customers’ and employees’ experiences are currently, and identifying any misalignment.

Here we explore the power of conducting a customer survey concurrently with an employee engagement survey - and why the results are more powerful.

Marketing, Human Resources, NewsMarcus GibbsMarch 7, 2022HR & Marketing, HR and Marketing, Brand Engagement, Employee Engagement, employee value proposition, customer experience, employer brand

The costs of not protecting your brand legally

Marketing, Brand, Human Resources, NewsMarcus GibbsJanuary 17, 2022HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, brand audit, Creative IP, Brand Trademarks

Why your Employer Brand is even more important in this talent short market

In this article we look specifically at the current employment crisis facing businesses in Australia at the moment, and how your Employee Value Proposition (EVP) and Employee Brand (EB) can give you a crucial competitive edge.

Marketing, Human Resources, NewsMarcus GibbsJanuary 3, 2022HR & Marketing, HR and Marketing, Brand Engagement, Employee Engagement, employee value proposition, brand values, customer experience, Recruitment, employer brand

The importance of protecting your brand identity

Marketing, Brand, Human Resources, NewsMarcus GibbsOctober 8, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, brand audit, Creative IP, Brand Trademarks

How does your brand stack up against your competitors?

Marketing, Brand, Human Resources, NewsMarcus GibbsOctober 7, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, brand audit

Step Seven : Devotion

Marketing, Brand, Human Resources, The 7 StepsMarcus GibbsSeptember 9, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, Step 7, Devotion

Step Six : Insistence

Marketing, Brand, Human Resources, The 7 StepsMarcus GibbsAugust 31, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, Step 6, Insistence

Step Five : Loyalty

Marketing, Brand, Human Resources, The 7 StepsMarcus GibbsJuly 23, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, Step 5, Loyalty

Step Four : Selection

Marketing, Brand, Human Resources, The 7 StepsMarcus GibbsJuly 20, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, Apple, Ben & Jerry, Selection

Step Three: Engagement

Marketing, Brand, Human Resources, The 7 StepsMarcus GibbsJune 24, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience

Step Two: Recognition

Marketing, Brand, Human Resources, The 7 StepsMarcus GibbsJune 2, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience

Step One: Brand Identity and Awareness

Marketing, Brand, Human Resources, The 7 StepsMarcus GibbsMay 22, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience