Brand Agency Melbourne

We are an innovative creative “design driven” branding agency working with businesses in Melbourne and beyond.

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Dovetail Brand Engagement offers companies a powerful, new approach for aligning brand and employee engagement, which inspires employees, ensures a seamless customer experience and leads to more effective bottom-line results.

We do this by breaking down the traditional silos of Human Resources and Marketing and dovetail a combined partnership to create a single vision, that develops an employer brand in parallel with a customer brand, starting from the inside out.

 

Our Three Part Brief System

 

Through this process we gain a comprehensive understanding of the market, your audience and the industry environment. From analysing your customers and assessing your competitor’s communication practices to defining your branding melbourne, your brand values. A Dovetail Brand Engagement solution is more than an ad or slogan - it is a total communication.

 

 
 
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#1. UNDERSTAND

  • Meet with clients

  • Identify communication objectives

  • Get to know the product, category and competition

  • Understand the target audience

  • How they perceive the product/service?

  • Do we need to change their perceptions?

  • Identify the needs of the target audience

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#2. CREATE & BUILD

  • Create brand language to differentiate the product or service from others and position it in the hearts and minds of target audience

  • Establish a proposition to the target audience

  • Utilise consistent brand language to communicate and prove the proposition through brand experience

  • Proof of the proposition creates belief in the product by the consumer

  • Target audience demonstrate their belief by consuming the product.

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#3. MAINTAIN & DEVELOP

  • Maintain the brand language across all aspects of communication and every contact point with the target audience as the business grows and evolves.

 

 

Our Branding & Design Services

We define your true brand position, target audience and brand values so you can formulate a clear brand strategy to connect with customers and employees.

 

 

Recent branding projects

 

Get in touch with us

Lets create something special and help your business and thrive into the future.