Your HR & Marketing. Aligned.

Dovetail Brand Engagement offers companies a powerful, new approach for aligning brand and employee engagement, which inspires employees, ensures a seamless customer experience and leads to more effective bottom-line results.

We do this by breaking down the traditional silos of Human Resources and Marketing and dovetail a combined partnership to create a single vision, that develops an employer brand in parallel with a customer brand, starting from the inside out.

Aligning your two most powerful assets, your 'People' and your 'Brand' and how your company engages with its employees with the way it engages with its customers, is crucial to ensure the successful delivery of your Brand strategy and long-term success.

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“When your customers believe, they buy and when employees believe, they remain engaged.”

“At present, engagement programs are either lead by HR or Marketing.”

We work with you to understand your business, your unique value proposition, products and your customers and employees.

We identify your audience’s needs and tailor a language that characterises your brand and develop the values that tell your story.

Based on your brand promise, customers and employees develop expectations. When they interact with you, they assume their expectations will be met. If your brand doesn’t meet expectations, they turn away in search of one that they can believe in.

We provide total brand solutions that transcend through every customer contact point from your logo, website, to sales collateral and advertising to consistently communicate your brand values, shape perceptions, meet expectations, and ensure that your brand language speaks to your customers.

Marketing focuses on the marketplace and develops and manages the brand to create awareness of products and services and build on-going customer loyalty.

HR focuses on the workplace with employees representing the Company, its products and services and influencing the loyalty of customers.

We work with you to align these functions and transform how your business is perceived internally and externally, to employees, business partners and most importantly to your customers.