Client: Vintage Illusion
Project: Brand Identity and Web Design
Sector: Themed events and Custom Hire
The Objective
With vintage styling currently taking the world by storm and becoming a highly sought after theme for any party, corporate event or wedding, Perth-based company, Vintage Illusion, decided that the time was right for them to take their brand and service offerings to the next level.
The main objective of the project was to increase their brand exposure in the market and to provide an easy solution for customers planning a themed party. Aspects included promoting vintage party styling, attire hire and rental of an interactive vintage photo booth.
The Outcome
The outcome was the introduction of the gold ostrich feather. Decadent, fun and stylish the feather brings the essential campaignable element to the brand and in time will become synonymous with the brand. The feather can appear with the logo or stand alone in its own right, or become corporate gift, a thank you or standout in future marketing or advertising applications.
The use of a gold feather and font in the logo has refreshed the design of the logo, to exude the sense of elegance and excitement linked to the era. Simple colour gradients from the feather allow any event image or prop to be simply aligned to the brand. The extensive use of imagery promoting actual attire and services for hire on all pages of the website reinforces the theming, style and fun of a vintage themed party. The structure of the site is easy to navigate making it both user-friendly and enticing for customers.
The Solution
The Roaring 20's was a time or extravagance, indulgence and passion and it was immediately evident that the existing Vintage Illusion logo and brand language needed to be redefined and refreshed in line with a simplified brand position and clearer brand hierachy.
A fun, contemporary ‘vintage-styled’ website was designed to, firstly, take people back to the vintage era as soon as they visit the site, plus encourage them not think twice about holding a vintage themed event.
“Thanks, Dovetail. We love our new look and amazing website! If I’d known how smooth the process of the refresh was going to be, I would’ve done it ages ago! We’ve had a great response from customers with an immediate increase in online enquiries.”