How employee wellbeing impacts your employer brand
Employee wellbeing is the key to a thriving employer brand, and organisations that successfully cultivate a healthy work environment are poised for success. By investing in the mental and physical health of your workforce, you're creating a mutually beneficial situation which can have a flow-on impact on your brand.
Employee wellbeing is an holistic concept that encompasses the physical, mental, emotional, and social health of employees within an organisation. It refers to the overall state of an individual's happiness, satisfaction, and fulfilment in their work environment. Employee wellbeing is influenced by various factors, including job satisfaction, work-life balance, stress management, workplace culture, opportunities for growth, and support from management and colleagues. By prioritising employee wellbeing, organisations can create a positive and productive work environment that fosters employee engagement, loyalty, and overall performance.
Melbourne based Envato has grasped this concept. Founded in 2006, the company has grown from a small start-up to a global leader in the creative industry, all while maintaining its commitment to fostering a healthy, supportive, and inclusive work environment.
Envato has received numerous awards for its employee wellbeing initiatives, including being named one of Australia's Best Places to Work by the Great Place To Work® Australia New Zealand Pty Ltd. The company takes a comprehensive approach to employee wellbeing, offering a range of benefits and programs designed to promote a healthy work-life balance and cater to the diverse needs of its workforce.
For instance, Envato offers flexible working arrangements, allowing employees to choose their working hours and work remotely, which helps them maintain a healthy balance between their professional and personal lives. The company also provides generous parental leave policies, mental health support, and promotes open communication channels to ensure that employee concerns are heard and addressed.
Moreover, the company offers initiatives such as "Wellness Weeks," which include events, workshops, and activities centred around mental, physical, and emotional wellbeing. Their “Thrive” wellbeing program offers regular benefits throughout the year.
Great wellbeing practices have real benefits for companies and brands:
Enhanced Productivity: When employees feel physically and mentally healthy, they are more likely to be productive and engaged, contributing positively to the company's overall performance and success. This boosts the employee brand as a result of a thriving work environment.
Attraction and Retention of Talent: A strong employee brand that prioritises employee wellbeing attracts top talent, as potential candidates seek workplaces that value their health and happiness. It also encourages employee loyalty and retention, reducing turnover costs.
Positive Reputation: Companies that invest in employee wellbeing are often seen as more responsible, caring, and forward-thinking. This positive reputation enhances the employee brand, making it stand out among competitors and appealing to job seekers.
Enhanced Creativity and Innovation: When employees feel well-supported and cared for, they are more likely to think creatively and contribute innovative ideas, which can help drive business growth and improve the employee brand's overall standing.
Stronger Company Culture: A focus on employee wellbeing helps cultivate a supportive, inclusive, and positive company culture, where employees feel valued and empowered. This healthy work environment contributes to a strong employee brand that people are proud to be associated with.
Ultimately, strong employee wellbeing practices contribute to better employee engagement, moving your brand up the Brand Engagement Pyramid.
For more on the Seven Steps to Brand Engagement click here >
Dovetail is a pioneering branding and agency with offices in Perth and Melbourne, serving clients across Australia. Our unique approach unites three key areas of branding – consumer brand and marketing, HR and employee branding, and events – to create tailored solutions that drive business success. By leveraging our expertise in these interconnected fields, we empower our clients to build strong, consistent, and memorable brand experiences, fostering deeper connections with their customers, employees, and stakeholders. Partner with Dovetail and discover the unparalleled advantage of a holistic branding strategy which moves your brand to the apex of the Brand Engagement Pyramid.