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Dovetail Brand Engagement offers companies a powerful, new approach for aligning brand and employee engagement, which inspires employees, ensures a seamless customer experience and leads to more effective bottom-line results.
We do this by breaking down the traditional silos of Human Resources and Marketing and dovetail a combined partnership to create a single vision, that develops an employer brand in parallel with a customer brand, starting from the inside out.
Our Three Part Brief System
Through this process we gain a comprehensive understanding of the market, your audience and the industry environment. From analysing your customers and assessing your competitor’s communication practices to defining your brand’s personality, your brand values. A Dovetail Brand Engagement solution is more than an ad or slogan - it is a total communication.
#1. UNDERSTAND
Meet with clients
Identify communication objectives
Get to know the product, category and competition
Understand the target audience
How they perceive the product/service?
Do we need to change their perceptions?
Identify the needs of the target audience
#2. CREATE & BUILD
Create brand language to differentiate the product or service from others and position it in the hearts and minds of target audience
Establish a proposition to the target audience
Utilise consistent brand language to communicate and prove the proposition through brand experience
Proof of the proposition creates belief in the product by the consumer
Target audience demonstrate their belief by consuming the product.
#3. MAINTAIN & DEVELOP
Maintain the brand language across all aspects of communication and every contact point with the target audience as the business grows and evolves.
Our Branding & Design Services
We define your true brand position, target audience and brand values so you can formulate a clear brand strategy to connect with customers and employees.
Recent branding projects
Brand Clients Gallery
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